Fear is an effective motivator for advertisers looking to make a quick sell. But does it have a place in long-form content marketing?
Gone are the days when the content marketer was the enfant terrible of the marketing department. These days, our rebel with a cause is wearing fancy suits and golfing with the CMO.
Marketers can borrow concepts from visual artists to make audiences actually see what they are trying to say and to address a broader global audience.
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