Ted Karczewski is the Content Marketing Manager at Skyword and the Managing Editor of the Content Standard (TCS). He oversees the editorial direction of TCS, and focuses on engaging readers through compelling stories. Ted has a background in print journalism and B2B content marketing, working both for agency clients and brands. He's also a contributing writer to Fast Company and The Next Web. Follow him on Twitter @TeddyHK
In Pressure, a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate.
When marketers talk about creating experiences, they’re more often talking about customer experience design and not about creating meaningful memories.
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