In the age of social media and near-constant digital content consumption, our experience of nostalgia may be changing.
In Pressure, a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate.
Gone are the days when the content marketer was the enfant terrible of the marketing department. These days, our rebel with a cause is wearing fancy suits and golfing with the CMO.
Fear is an effective motivator for advertisers looking to make a quick sell. But does it have a place in long-form content marketing?
You may think your days of research ended after college, but conducting research is an essential part of freelance writing. Here’s how to do it right.
When marketers talk about creating experiences, they’re more often talking about customer experience design and not about creating meaningful memories.
Today’s customer data drives better insights than ever before, but consumers also expect their shared data to offer a direct benefit—especially via IoT.
Introducing storytelling techniques in your content marketing piece—in the lead especially—can immediately hook readers. Leave the generalizations behind.
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